Google Tag Manager (GTM)
What it is
Section titled “What it is”Google Tag Manager (GTM) is a Tag Management System (TMS) that allows you to add, update, and manage tracking scripts (tags) on your website without modifying the code directly.
It acts as a central hub for deploying various analytics, marketing, and third-party scripts in a structured and scalable way.
GTM works seamlessly with Cookifi, making it an effective solution for implementing consent-based tracking and Google Consent Mode.