Google Tag Manager (GTM)
What it is
Section titled “What it is”Google Tag Manager (GTM) is a Tag Management System (TMS) that allows you to add, update, and manage tracking scripts (tags) on your website without modifying the code directly.
It acts as a central hub for deploying various analytics, marketing, and third-party scripts in a structured and scalable way.
Cookifi works seamlessly with GTM, making it an effective solution for implementing consent-based tracking and Google Consent Mode.
When using Google Tag Gateway, verify that Consent Mode defaults are still applied before Google tags execute. See Google Tag Gateway for GTG verification and late consent remediation steps.